Session Takeaways

  • Brand Strategy for 2021: Learn how your brand can cut through the chaos this year with messages that resonate in turbulent times.
  • Create Irrational Loyalty: Learn how to create irrational brand loyalty in Gen X, Millennials and Gen Z while inspiring your most loyal customers to become evangelists.
  • Why Branding Is Like Sex​: Learn the brand formula that lets you compete and win against large incumbent players - especially in technology.
  • Crisis Management: Learn the art of the Brand Apology - because, inevitably, you're going to have to apologize for something. Learn how to come back stronger than ever.
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